Wednesday, April 9, 2008

Creative Visualization - Some Techniques That Really Work - Or How To Make Them Work

The past few weeks had seen me occupying myself with other commitments apart from my website. I had been working on creating and launching my viral marketing software product by promoting it on several internet marketing forums, purchasing leads, distributing articles and approaching editors of internet marketing newsletters.

I confess I had not done any conscious or 'serious' goal setting or even any visualising at all to help me in this effort, but I have achieved a significant measure of success in this after all.

Only now do I realise that what I had been doing and been through was a good lesson on how not to set goals and achieve them. In fact, in a way, I had stumbled upon what could be the easiest goal setting and achieving formula you'll ever hear.

The formula is this:-

1. Know what you want to achieve. Not just 'know' by having a vague idea in your mind but set for yourself, in your mind (and you don't even have to write it down on paper, unless you want to, which is not necessarily better, but sometimes good in some ways), the specific physical (or visual) outcomes that would tell you that you have achieved your goal 100%. For example, let's say you set to achieve a goal of earning $1000 from your online business by the end of the month. The physical (or visual) outcomes that would tell you that you have achieved that goal 100% would be an increase of $1000 in your merchant account and sales figures of your product that earn you $1000 worth of income.

2. Come up with a simple and straightforward plan of action that had been used by many other people seeking to achieve the same goals as yours, and launch your attack. If you have no other idea about where to look, start with the internet and Google the websites run by these successful people. Or you can even check out the news, magazines or books that talk about the tactics used by these successful people.

3. Keep attacking your plan of action, modifying it along the way should you encounter any setbacks or difficulties or changes of circumstance, until you succeed or you truly feel you're going nowhere and you stop to take a break and re-evaluate things.

4. If in Step 3. you achieve your goal, congratulations! If not, do an infinite loop by going back to Step 2. and never stop until you reach your goals.

It really is that simple! Trust me, Thomas Edison had to struggle with Steps 2. to 4. for 9,000 times before he achieved his goal.

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Wholesale Name Brand Clothing Versus Non Branded Clothing

A customer called me recently and asked me whether I think he should focus on non branded clothing or brand name clothing.

His question is based on the following idea.

Brand name clothing is highly recognizable by customers because the brands spend millions of dollars marketing themselves. Non branded clothing, basically clothing by smaller labels or imported from overseas, have no name recognition. But the flip side is that non branded clothing can be purchased and resold for allot less than branded clothing.

So how do you decide between selling non branded and brand name clothing?

For starters you need to know who your customers are.

Although the following might not be politically correct you need to understand this.

Lower income customers might want brand name clothing but they cannot afford it. So even though they would love to have brand name clothing they will usually settle for non branded clothing.

On the other hand more affluent customers will want only branded clothing because they have more pressure in terms of keeping up with the latest styles.

Now the above is true in the theoretical world. But in the real world everyone wants brand name clothing.

So how do you as a reseller buy brand name clothing at prices low enough to sell to your poorer customers?

You need to purchase overstock clothing.

Overstock clothing consists of clothing which a department store did not sell within a set period of time. A department store wants to always have new merchandise on its racks. Whatever does not sell within a set period of time will be sold out as overstock.

Since the overstock consists of brand names you have a great opportunity.

You can get a hold of brand new clothing by leading brands at a fraction of the regular wholesale price.

Whats the catch?

When you purchase overstock clothing you will receive a wide assortment of styles and sizes. You cant specify the number of pants or skirts, or sizes for that matter.

So while this might discourage some people from purchasing overstock clothing, just think of the advantages of buying brand names like Polo Ralph Lauren, Tommy, Liz Claiborne, Ecko, and Baby Phat, for a fraction of the regular wholesale price.

I stress on my site, closeoutexplosion.com, that customers will receive an assortment of brands and styles, and also the average retail price of the items that I have.

This way resellers can decide the merits of buying and selling overstock merchandise for themselves.

While overstock clothing might not work if you need a full range of sizes for a given item, it definitely works if you want to buy brand name clothing at the lowest possible wholesale prices.

Donny Lowy operates the following wholesale sites:

http://www.closeoutexplosion.com
http://www.salehoo.net
http://www.wholesalecloseoutforum.com